Thursday, October 23, 2008

See What The Scandle is All About

The Scandle Body Candle was recently featured in The November/ December issue of VegNews in the Holiday Gift Guide. Grab your copy on newstands today!
In addition, The Scandle Massage Candle was also included on LA Splash's Beauty & Health Holiday gift guide:

Tuesday, October 21, 2008

Friday, October 17, 2008

Take Your Spa's Retail Sales to the Next Level

Want to increase your retail sales? Most spas today could double their bottom line with a serious retail sales management plan. In this day and age, spas need to adapt their ways of dealing with retail due to numerous retail giants crossing over into sacred spa waters. To survive in this economy your spa needs to power up how it sells, stocks, and promotes its retail offerings. Here are 10 ways:

  • Focus on results - Many spas todays are so focused on relaxing spa-goers that thre is little attention paid to what they are looking to achieve during their spa experience.

  • Cultivate Selling Skills - Your spa customers have tons of products, which is why you need to know what is better or different about your products. (i.e The Scandle is not just another candle, but a candle that you can use for massage, manicures/pedicures, or as a daily moisturizer)

  • Attractive Displays - Make your displays tell a story.

  • Pay Attention to Product Selection - Start with at least 3 full brands

  • Offer a Reason to Buy Today - BOGO's work well!

  • Get ready to sell! - Allocate the necessary time for boosting spa sales.

  • Out of Sight is Out of Mind - Don't put shelves too of your shopper's peripheral vision.

  • Create A Bundle of Joy - Design spa packages by adding products to the offering. For instance, many spas will offer a Body Candle Massage Treatment and give the un-used portion of The Scandle to their customer to take home.

  • Sell from start to finish - Selling starts the moment the guest walks through the front door.

  • Capitalize on impulse Purchases - Place a small collection of inexpensive or fun items at the cash and wrap station like The Scandle Travel tins.

Have some ideas on taking your spa or beauty sales to the next level? Share them with us today!

Wednesday, October 15, 2008

Is Private Labeling Right for Your Spa?

Competition in the spa, salon, and beauty products industry is at al all-time high. Day spa signs are sprouting up around us like spring grasses, grocery stores and gift shops have their own little “spa aromatherapy” departments, and .com companies have the huge beauty and wellness market firmly in their sights. It’s becoming increasingly difficult for even large retailers to retain their share of the beauty products market when so many means of access to these goods is now available to their customers. Customer have,, and the now famous Bliss catalog at their disposal and these companies make it very, very easy for your customers to browse and buy at home or work. If you haven’t awakened to this business challenge yet it won’t be far off.

This is precisely where selling your own spa brand makes especially good sense. As far as the consumer is concerned the only place to get your brand is from you, whether it be at the retail counter, by mail order, or through your own online store. Department and grocery chains are dedicating increasingly larger amount of shelf space to house brands in an effort to reduce costs and limit competition. Many even feature “select” or upscale choices within their own lines as a means of eliminating holdover ideas in some customers that house brands are merely generic or of a lower quality than better-known products. The decline of cereal giants like Kellogg is an example of the success of this strategy for retailers.

So are private label products right for your spa business? Only you can answer this question accurately. But if retail profits, customer protection, and building some real brand-equity into your company investment has any meaning for you there are fewer options available that can help you better than this can.

Scandle offers their award-winning body massage candles with private labeling. Contact us for information.

Monday, October 13, 2008

Scandle® Body Candle Packaging Goes Green

Today Scandle® LLC announced their new sustainable packaging, designed to coincide with the our already eco-friendly body massage candles.
Read all about it!

Monday, October 6, 2008

Massage Candles Made in The USA vs. China

I recently received an email from a company in China that is manufacturing Massage Candles like The Scandle Body Candle. As I mentioned in an earlier blog about buying USA, in this case, it is important that consumers know exactly what they may or may not be getting when purchasing a spa, beauty, or massage product from China. Sure, it may be cheaper, but here's what you should consider, paticularly if you are as committed to sustainability as Scandle:

1.) In light of the recent recall of toys and other consumables coming from China containing led, etc. It's important to that products coming from China do not have any regulations. Although they may claim the product is all natural, there is no way to be sure!

2.) There are no regulations on bath and body products coming from China. Factories can operate in unsanitary conditions, which can be a huge liability issue when it comes to body massage candles. This company is claiming that their massage candle base (which is a straight soy wax, not like The Scandle that contains soy butter, shea butter, jojoba, & Vitamin E) is made in the United States, but again how can you be sure?

3.) China is one of the top contributors to environmental waste.
So if you see a Body Candle that looks like this, be LEARY!

I would love to hear your thoughts on this topic and the importance of buying USA made beauty & spa products.

Thursday, October 2, 2008