A recently published study found that when it comes to giving their consumers information about green purchases, retailers get a D-minus. Around 40 percent of consumers in all markets say the information provided to them on green products is insufficient.
Shoppers want to be assured that when they pay that extra cash for a "green" or "organic" product, they are spending their cash on a truly green purchase. The study findings suggest that most green claims are used too loosely, leaving consumers in the dark about the actual environmental advantages of choosing that "green" product over the other ones.
It is important to remember that if you are in the business of green products, make sure you have a detailed ingredient list on your product. Also, display detailed signage or literature on the benefits of a consumer choosing your product over a not-so-green alternative.
Let's raise that D-minus to an A-plus!!
4 years ago